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制造商给某些批发商或零售商一种折扣优待,促使他们愿意执行某种市场营销职能,这种折扣一般称为( )。
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制造商给某些批发商或零售商一种折扣优待,促使他们愿意执行某种市场营销职能,这种折扣一般称为( )。
A、现金折扣
B、数量折扣
C、交易折扣
D、季节折扣
时间：2021-07-17 23:45
关键词：
工程管理
专升本
市场营销学
2019级毕业清考（考试分）
答案解析
C
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制造商给某些批发商或零售商一种折扣优待,促使他们愿意执行某种市场营销职能,这种折扣一般称为( )。
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功能折扣是制造商给某些批发商或零售商的一种额外折扣，促使他们愿意执行某种市场营销功能。
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