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印刷媒介的概念和五要素?
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印刷媒介的概念和五要素?
时间:2022-01-02 08:00
关键词:
媒介经营与管理
管理学
大学试题
管理类
答案解析
<p> (1)一般指报纸、杂志书籍等以纸质稿为主的传媒渠道。<br> (2)从大众传播的角度来看,是指在传播途径上通过印刷技术、印刷设备,把文字,图画等信息符号的原稿复制在纸上,有编辑人员,印刷人员的报社,杂志社,图书出版社等传播组织的传播渠道,包括五要素:印刷技术,印刷设备,符号信息,编辑人员,组织机构。</p>
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