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降价是市场上常见的促销方式。但为什么餐饮业可以降价促销,而中小学教科书不采用降价促销的方式。用需求弹性理论解释这种现象。
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降价是市场上常见的促销方式。但为什么餐饮业可以降价促销,而中小学教科书不采用降价促销的方式。用需求弹性理论解释这种现象。
时间:2022-04-02 12:17
关键词:
哈尔滨师范大学
行政管理
专升本
西方经济学
期末考试
答案解析
参考答案:<br>(1)餐饮业属于需求富有弹性(有替代品),中小学教科书属于需求缺乏弹性(由教育部门指定,无替代品)。(2分)<br>(2)对于需求富有弹性的商品而言,价格与总收益成反方向变动,即降价可使总收益增加;对于需求缺乏弹性的商品而言,价格与总收益成同方向变动,即降价会使总收益减少。(2分)<br>(3)需求富有弹性的商品可以降价促销,而需求缺乏弹性的商品不能降价促销。(1分)
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