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小企业是如何为其产品定位?
时间:2022-01-04 05:29
关键词:
国家开放大学(小企业管理)
CMS专题
本科
工商管理
答案解析
<p> (1)根据产品的属性和效用性定位。即根据产品本身可以让消费者体会到的不同效果来定位。<br> (2)根据产品的用途定位,这是小企业为产品定位最实用的方法。<br> (3)根据产品的加工水平和质量定位,不同的做工与质量要制定不同的价格,提供给不同的消费者。<br> (4)根据使用者定位,即根据企业的目标顾客的需求定位。<br> (5)根据产品独特性定位。这种定位可以区别于同类产品中其他产品的特点。</p>
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